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Do the math for me?
Certainly, I can help with math problems.
Built for Attorneys. Built to Compound.
Built for Attorneys. Built to Compound.
What if every dollar you invest
in marketing kept working
five years from now?
What if every dollar you invest in marketing kept working
five years from now?
It's not hypothetical. One attorney's YouTube videos from 2008 still generate signed cases today. We build channels like that — exclusively for law firms.
It's not hypothetical. One attorney's YouTube videos from 2008 still generate signed cases today. We build channels like that — exclusively for law firms.
The system behind 1 billion views for Fortune 1000 brands.
The system behind 1 billion views for Fortune 1000 brands.
The system behind 1 billion views for Fortune 1000 brands.
The Problem
The firms dominating your market aren't better than you.
They just spend more.
You're renting attention that resets to zero every month. The leads you get are skeptical, price-shopping, and calling your competitors too. But 59% of legal clients hire the first attorney they trust — not the first one they find.
The Problem
The firms dominating your market aren't better than you.
They just spend more.
You're renting attention that resets to zero every month. The leads you get are skeptical, price-shopping, and calling your competitors too. But 59% of legal clients hire the first attorney they trust — not the first one they find.
The Problem
The firms dominating your market aren't better than you.
You're renting attention that resets to zero every month. The leads you get are skeptical, price-shopping, and calling your competitors too. But 59% of legal clients hire the first attorney they trust — not the first one they find.
Marketing That
Expires Every Month
Marketing That Expires Every Month
Every dollar you spend on ads stops working the day you stop paying. Five years of spend and nothing to show for it — no asset, no equity, no compound growth.
Marketing That
Expires Every Month
Every dollar you spend on ads stops working the day you stop paying. Five years of spend and nothing to show for it — no asset, no equity, no compound growth.
Leads That Don't
Trust You Yet
Leads That Don't Trust You Yet
Ad clicks come from prospects who also clicked three other firms. They show up skeptical, price-shopping, and ready to ghost your intake team before the first call ends.
Leads That Don't
Trust You Yet
Ad clicks come from prospects who also clicked three other firms. They show up skeptical, price-shopping, and ready to ghost your intake team before the first call ends.
Known by Clients, Unknown to Prospects
You've spent decades building a reputation with the people you've served. But the prospects who need you most have never heard your name.
Known by Clients, Unknown to Prospects
You've spent decades building a reputation with the people you've served. But the prospects who need you most have never heard your name.
The Proof
The Proof
One Attorney.
$12M in Settlements.
Zero Ad Spend.
One Attorney.
$12M in Settlements.
Zero Ad Spend.
A medical malpractice attorney in New York started recording YouTube videos in 2008. No production team. No strategy. Just answering real questions from real people. Today, 3,500+ videos later, that channel generates more qualified cases than every other marketing channel his firm uses — combined. Videos from 2015 still produce signed cases every month.
A medical malpractice attorney in New York started recording YouTube videos in 2008. No production team. No strategy. Just answering real questions from real people. Today, 3,500+ videos later, that channel generates more qualified cases than every other marketing channel his firm uses — combined. Videos from 2015 still produce signed cases every month.
The Opportunity
The Opportunity
79% of Consumers Research Legal Questions on YouTube. Most Attorneys Aren't There.
79% of Consumers Research Legal Questions on YouTube.
Most Attorneys Aren't There.
Only 24% of law firms use video marketing at all. The ones that do are signing the cases everyone else is missing. That gap is your advantage — but it's closing fast.
Only 24% of law firms use video marketing at all. The ones that do are signing the cases everyone else is missing. That gap is your advantage — but it's closing fast.
The Asset
The Asset
Every Video You Make
Keeps Working.
Every Month. Every Year.
Every Video
You Make
Keeps Working.
Every Month. Every Year.
Every Video
You Make
Keeps Working.
Every Month.
Every Year.
Google Ads cost more every year — legal CPCs are rising 14% annually. YouTube does the opposite. Every video you publish makes the next one more powerful. Your cost per lead drops every month while your library compounds. That's not marketing. That's equity.
Google Ads cost more every year — legal CPCs are rising 14% annually. YouTube does the opposite. Every video you publish makes the next one more powerful. Your cost per lead drops every month while your library compounds. That's not marketing. That's equity.
How It Works
What a Typical Month Looks Like
One filming session. One strategy call. One round of approvals. We handle the research, scripting, editing, optimization, and distribution — you stay focused on practicing law.
How It Works
What a Typical Month Looks Like
One filming session. One strategy call. One round of approvals. We handle the research, scripting, editing, optimization, and distribution — you stay focused on practicing law.
How It Works
What a Typical Month Looks Like
One filming session. One strategy call. One round of approvals. We handle the research, scripting, editing, optimization, and distribution — you stay focused on practicing law.
Strategy & Scripting
We research your market, identify high-value keywords, and write every script around the questions your ideal clients are already searching.
Strategy & Scripting
We research your market, identify high-value keywords, and write every script around the questions your ideal clients are already searching.
Production & Optimization
Professional editing, thumbnails, SEO, compliance review — built on data from 1B+ views and hundreds of top performing videos from actual lawyers on YouTube.
Production & Optimization
Professional editing, thumbnails, SEO, compliance review — built on data from 1B+ views and hundreds of top performing videos from actual lawyers on YouTube.
Distribution & Tracking
Every video becomes Shorts, Meta retargeting clips, blog content, and local search assets. We track consultations and signed cases — not views.
Distribution & Tracking
Every video becomes Shorts, Meta retargeting clips, blog content, and local search assets. We track consultations and signed cases — not views.
Why We're Different
The Data Behind the System
We didn't guess at what works. We analyzed 200+ legal YouTube videos across 75 creators and 6 practice areas to find out what separates channels that sign cases from channels that collect dust.
Why We're Different
The Data Behind the System
We didn't guess at what works. We analyzed 200+ legal YouTube videos across 75 creators and 6 practice areas to find out what separates channels that sign cases from channels that collect dust.
21 Minutes Beats 7.
Top legal channels average 20+ minutes per video. Most attorneys make 5–7 minute videos. Longer videos build more trust and rank higher.
21 Minutes Beats 7.
Top legal channels average 20+ minutes per video. Most attorneys make 5–7 minute videos. Longer videos build more trust and rank higher.
21 Minutes Beats 7.
Top legal channels average 20+ minutes per video. Most attorneys make 5–7 minute videos. Longer videos build more trust and rank higher.
Ask for the Consultation.
Only 32% of top performers include a consultation CTA. Just 16% of underperformers do. Twice the rate — and the clearest tactical gap in the data.
Ask for the Consultation.
Only 32% of top performers include a consultation CTA. Just 16% of underperformers do. Twice the rate — and the clearest tactical gap in the data.
Ask for the Consultation.
Only 32% of top performers include a consultation CTA. Just 16% of underperformers do. Twice the rate — and the clearest tactical gap in the data.
Polish Is a Liability.
60% of top performers use natural, unscripted delivery. Overproduction actually hurts. Your audience wants a real attorney — not a teleprompter read.
Polish Is a Liability.
60% of top performers use natural, unscripted delivery. Overproduction actually hurts. Your audience wants a real attorney — not a teleprompter read.
Polish Is a Liability.
60% of top performers use natural, unscripted delivery. Overproduction actually hurts. Your audience wants a real attorney — not a teleprompter read.
State Your Credentials. Often.
Top performers pack in 39% more authority signals — specialization, case count, years of experience. 3.7 credibility markers every 5 minutes.
State Your Credentials. Often.
Top performers pack in 39% more authority signals — specialization, case count, years of experience. 3.7 credibility markers every 5 minutes.
State Your Credentials. Often.
Top performers pack in 39% more authority signals — specialization, case count, years of experience. 3.7 credibility markers every 5 minutes.
Talk About Current Events.
36% of top performers hook with current events vs. 24% of underperformers. Contrarian hooks appear only in top performers. Stories hook — statistics don't.
Talk About Current Events.
36% of top performers hook with current events vs. 24% of underperformers. Contrarian hooks appear only in top performers. Stories hook — statistics don't.
Talk About Current Events.
36% of top performers hook with current events vs. 24% of underperformers. Contrarian hooks appear only in top performers. Stories hook — statistics don't.
Your Protection
We Built This Offer Assuming You've Been Burned Before.
Most attorneys we talk to have at least one agency horror story. These guarantees exist because of them.
Your Protection
We Built This Offer Assuming You've Been Burned Before.
Most attorneys we talk to have at least one agency horror story. These guarantees exist because of them.
Your Protection
We Built This Offer Assuming You've Been Burned Before.
Most attorneys we talk to have at least one agency horror story. These guarantees exist because of them.
Frequently Asked Questions
Frequently Asked Questions
Will being on YouTube hurt my professional reputation?
How much of my time does this actually take?
How long before YouTube generates actual consultations?
What happens if it doesn't work — or if I want to leave?
What makes Emergent different from other video marketing agencies?
Frequently Asked Questions
Will being on YouTube hurt my professional reputation?
How much of my time does this actually take?
How long before YouTube generates actual consultations?
What happens if it doesn't work — or if I want to leave?
What makes Emergent different from other video marketing agencies?
See What YouTube Could Do for Your Firm.
See What YouTube
Could Do for Your Firm.
Get your free Market Intelligence Report —
customized to your practice area, market, and competitors.
Get your free Market Intelligence Report
— customized to your practice area,
market, and competitors.
See What YouTube
Could Do for Your Firm.
Get your free
Market Intelligence Report— customized to your practice area, market, and competitors.