For Personal Injury Firms Deploying $500K+ into Out-of-Home 

For Personal Injury Firms Deploying
$500K+ into Out-of-Home 

Will Your Billboard Spend
Produce More on YouTube?

Billboards Rent Attention. YouTube Builds Equity. 

Your 90-day projection shows:

◆ Case value — are YouTube cases worth more than your current intake?
◆ Time to first case — how quickly does YouTube produce a signed case?

Delivered in 24 hours. Built on your firm's data.

We’ll model what reallocating 4–5
boards into YouTube would look like
before we speak.

YouTube channels scaled for:

Hot Wheels Logo
Mattel Logo
HBO Logo
Jurassic World Logo

YouTube channels scaled for Hot Wheels, HBO, Jurassic World

$177M

in brand revenue growth during our founder's content production

in annual revenue growth from content systems our founder built.

$177M

subscribers

10+

years building YouTube channels at scale.

Hero Billboard Halftone
Hero Billboard Halftone
Hero Billboard Halftone

The largest OOH spender in America
is building on YouTube.

$38.6M

Morgan & Morgan OOH spend (2024)

$38.6M

Morgan & Morgan OOH spend (2024)

~230 videos

per month published on YouTube

~230 videos

per month published on YouTube

30-50%

1B+

CPM decline in the 12 months
after a YouTube video posts

Morgan & Morgan is not shifting budget away from billboards.
They’re building a second system — one that compounds.


Every video they publish:

  • keeps generating cases

  • keeps lowering their cost to reach the next client


Your billboards reset to zero every month.
Their YouTube library doesn’t.

Morgan & Morgan is not shifting budget away from billboards.
They’re building a second system — one that compounds.


Every video they publish:

  • keeps generating cases

  • keeps lowering their cost to reach the next client


Your billboards reset to zero every month.
Their YouTube library doesn’t.

Delivered in 24 hours. Built on your firm's data.

We’ll model what reallocating 4–5
boards into YouTube would look like
before we speak.

John Morgan, Founder — Morgan & Morgan

#1 OOH advertiser in the U.S., Q3 2025 (OAAA)

We’ll model what reallocating 4–5
boards into YouTube would look like
before we speak.

What You Receive

A 90-day allocation memo built to answer one question:


What happens if your next dollar is spent on YouTube instead of your weakest boards?

A 90-day allocation memo built to answer one question:


What happens if your next dollar is spent on YouTube instead of your weakest boards?

What a shift toward higher-value cases does to your firm’s total fee revenue — using your current mix as the baseline.

Revenue impact

What a shift toward higher-value cases does to your firm’s total fee revenue — using your current mix as the baseline.

Revenue impact

What you’re actually paying to originate a case today — and how that changes if YouTube starts contributing.

Cost per signed case

What you’re actually paying to originate a case today — and how that changes if YouTube starts contributing.

Cost per signed case

A direct comparison between your current boards and a 90-day YouTube allocation — based on your market and case mix.

Channel comparison

A direct comparison between your current boards and a 90-day YouTube allocation — based on your market and case mix.

Channel comparison

Delivered in 24 hours. Built on your firm's data.

Built by the team behind
large-scale YouTube growth


$177M

1B+

in revenue growth at Hot Wheels —
Mattel cited YouTube as the primary driver

cumulative views

300M+

views on channels our founder built

300M+

views on channels our founder built

10+ years

1B+

building YouTube channels at scale

The same systems used to scale Mattel now inform every projection.


Medical. Insurance. Automotive.


Every one of these categories believed YouTube wouldn’t work for them.


They were wrong. Legal is no different.

Delivered in 24 hours. Built on your firm's data.

We’ll model what reallocating 4–5
boards into YouTube would look like
before we speak.

Your billboards stop working when you stop paying.

The Projection shows what happens
when your spend compounds.

Your billboards stop working when you stop paying.

The Projection shows what happens
when your spend compounds.

Delivered in 24 hours. Built on your firm's data.